Hybrid Athlete × Music Producer
Built to Move.
Wired to Create.
REYCRO — the hybrid world of Ian M. Reynaud Croda. Mexican-Italian athlete & music producer fusing sport, sound, and mentality into one culture.
EST.
2017
Hybrid Performance Culture
REYCRO is not just music or just sports. It's a philosophy that unites discipline, art, creativity, and mentality. "REYCRO" fuses two surnames — REYnaud and CROda — representing Mexican and Italian roots, family, and history.
Ian is a music producer, DJ, and hybrid athlete based in Barcelona. Graduated in International Business Administration, ICON Collective alumni, currently pursuing an MSc in Sports Management at EAE Barcelona.
Founded in 2017, REYCRO Sports was born as the athletic extension of the energy REYCRO Music started — the point where the beat meets physical effort, flow, and personal overcoming.
Mission
Inspire a generation to elevate mind and body through rhythm, discipline, exercise, and consistency.
Vision
Transform REYCRO into a global brand connecting music, physical and mental performance.
Purpose
Prove discipline is a universal language — in study, the studio, the gym, on stage, in competition.
Beats Meet Effort
In the studio
Selected Catalog · 12+ Beats
- 01TÊTE (feat. Medy & VillaBanks)
- 02A VOLTE (YOU & I)
- 03SEMBRA FACILE
- 04ABITUDINE
- 05REAL GANGSTA LOVE
- 06CAN'T RUSH GREATNESS
- 07PARTY MONSTER
- 08PULL ME CLOSER
Discipline in Motion
0
Spartan Races
0
Spartan Trifectas
0
HYROX Barcelona
0
Volunteer Crews
Next race
Spartan Beast · Estérel Saint-Raphaël
Race Calendar 2026
- HYROX Barcelona Solo Open · Nov 14, 2026Race
- Spartan Super — Morzine · Jul 5, 2026Race
- Spartan Beast — Estérel Saint-Raphaël · Oct 3, 2026Race
- Spartan Ultra World Championship — Morzine 2026Volunteer
Industry & Professional
- Sports Summit Madrid 2026Summit
- MSc Sports Management — EAE BarcelonaStudies
- Advanced Music Production — ICON Collective (2023–2024)Course
- BBA International Business — UDLAP, Mexico (2017–2022)Degree
- BBA International Business — NEOMA BS, France (2019–2021)Degree
Race History
Race Gallery
Raced & Lived
Across the Map
24 pins · Spartan & HYROX races + volunteering across 4 countries
The Numbers
Audience
20 – 35
Age range
High-performance creators, amateur & pro athletes, music enthusiasts.
Spain (Barcelona, Madrid) · Mexico · LATAM in Europe
Market Opportunity
0+
Global HYROX events in 2024 (from 3 in 2018)
0K+
Registered HYROX participants
0+
Countries with Spartan Race
$0T
Creator economy projected by 2027
Where the Beat Meets the Grind
A hybrid platform that authentically reaches endurance athletes, music creators, and the high-performance lifestyle audience — across Europe and Latin America.
Sports Activations
Race kit branding, training content, event volunteering visibility, OCR & HYROX reach.
Music & SYNC
Custom branded tracks, beat drops, DJ sets and audio for your campaigns.
Content Partnership
70/20/10 content rule — authentic proof, lifestyle, and targeted commercial CTAs.
Hybrid Storytelling
Cross-platform narrative spanning Instagram, LinkedIn and long-form video.
Let's Build
Something Hybrid
Sponsorships, custom beats, DJ bookings or collaborations — drop a message or reach out directly.